Laureti & Icona’s Partnership Inches Closer Towards Connected Multimodal Mobility.

The roaring 20s of this century are already seeing the mobility revolution. As we head towards 2030, the global share of the urban population is projected to rise further to 60 percent. How are the smart city creators addressing the stress on urban life, resources and transportation? 

An average commute in major European cities represents 9.2 % in a person’s day. Our personal life and work is constantly demanding productivity in every waking hour. For most people, urban transportation is a tolerable, soul-sucking, time-dead necessity. The future cities need to focus on seamless access to services through a more human-centric view.

Why? Because smart cities are meant for smart living and there is no smart city without smart mobility.

The vision of the newborn partnership between Laureti and Icona delivers precisely the solution we need for the future of urban mobility. Icona, a well-known award-winning name in the automotive sector, is now developing ecosystems for smart cities and autonomous pilots.

Laureti’s industry-first MiRA ecosystem for multimodal transport in smart cities is like going through a city where everything works exactly to the users’ needs and their convenience. It maximizes their productivity and relieves them from fragmentation and hassle across various modes of transport.

Currently, MiRA.OS is the lynchpin of the Laureti ecosystem experience where user’s lifestyles and Laureti cars are connected securely. So, users can experience a seamless, synchronized and more productive mobility.

The partnership is a story of cross pollination of technologies where MiRA’s current use-case is repurposed to deliver a global solution. Whilst Laureti sets to provide the technology; Icona will package design and technology for smart city contractors as a readily available turnkey product, thanks to its vast experience, having designed such unique projects like the Hyperloop capsule and having played an active role in the Shanghai Full-chain Smart Driving Pilot Zone.

 “Icona’s vision of the future is embedded in every project across a wide range of sectors.For decades, through the lens of our design, we have been showing the world how our future is being reshaped. As we lead this from the forefront, we see an immediate opportunity where our offering can be further strengthened through the MiRA technology.” Said Teresio Gigi Gaudio, CEO of Icona.

“Giving back the richness of time to people during travel is what MiRA does. It's why we focus on productivity while living up to the tenets of sustainability. If you could regain 30 minutes of commute time, that is a bedtime story for your kids. The time savings during each commute add up to something significant that will benefit collectively. This is about enabling a better work-life balance for people through mobility. If we bring out our solution with a few cents on a ticket price to make it affordable, the benefits still outweigh; and we are looking at a revenue of $260,000 per day in Europe alone.” says Marcus Paleti, CEO of Laureti Group.